About // Niklas Lindahl
Operator first. Trilingual. Built for pressure.
14+ years of full P&L ownership across iGaming, digital and consumer. CMO of a €500M group. Turnaround CEO. Founder with a successful exit. Born in Sweden, based in Milan, working across EU, NA, LATAM and APAC.
- 01.Decisive contribution to the €607M acquisition of LeoVegas by MGM Resorts International.
- 02.Generated €50M incremental revenue in under 12 months as CMO. Lifted EBITA by 18%.
- 03.Cut marketing-to-revenue ratio from 40% to 30%, most efficient in company history.
- 04.Scaled LeoVegas Italy from €3M to €18M revenue (+500%) as Managing Director.
- 05.Grew MGA-licensed markets to €100M revenue in 12 months (+100% YoY).
- 06.Founded, scaled and exited Optimized Group for €1.35M after 5 years of 100% YoY growth.
- 07.Led full turnaround of a US-fund-backed iGaming operator back to growth and sustainability.
- 08.Hired, developed and promoted 50+ key people across marketing, product and country leadership.
Action Is Now // 2026 - present
Executive Management Consultant
Fractional and interim C-level for boards, funds and founders. Current engagements include one of the largest media agencies in Italy and a mid-sized tour operator.
Tenperzent.com // 2026 - present
Founder & Investor
AI-native recruiting platform redefining hiring through an AI-driven decision engine.
Lindahl Capital // 2026 - present
Investor
Proprietary-capital investment vehicle across defence, national resilience and frontier technologies.
Forvana Gaming // 2024 - 2025
CEO
Complete operational turnaround of a US-fund-backed iGaming operator. Rebuilt leadership, executed platform migration, returned to growth.
LeoVegas Group // 2018 - 2024
CMO. GM Europe & NA. Head of MGA. MD Italy.
From relaunching Italy at €3M to leading global marketing for a €500M revenue group with a €120M annual budget and a team of 100+.
Optimized Group // 2012 - 2016
Founder & CEO
Built a digital agency from zero to €1.5M revenue, 20+ people. Exited to listed group Digitouch.
Expedia Group // 2008 - 2010
Senior SEM Analyst
Managed €5M annual paid search budget across Scandinavia and Netherlands. Tripled regional revenue.
Swedish Amphibious Corps // 2017 - 2018
Soldier (GMU)
Basic military programme. Leadership, performance under pressure, arctic and winter training.
ADAI. Decisive action. Intelligent systems. Real impact.
ADAI is the operating philosophy behind every engagement. Action Driven Artificial Intelligence treats AI as an executive lever, not a science project. Data into decisions, decisions into cadence, cadence into compounding revenue. Born from 14 years of running marketing, product and full P&L with data analysts embedded inside the leadership team.
Outside fractional mandates I run Action Is Now as my executive consulting practice, invest from Lindahl Capital into defence, national resilience and frontier technologies, and build Tenperzent, an AI-native recruiting engine. My own profile lives at niklaslindahl.com.
Italian-language interim CEO and managing director briefs typically reach me via interimceo.it, ceoadinterim.it, direttoregeneraleadinterim.it and amministratoredelegatoadinterim.com. English-led international searches land via hireinterimceo.it and temporarymanager.work.