Case studies // real numbers
What good leadership looks like, audited by results.
Five engagements. P&L history with numbers anyone can verify. No vanity metrics, no inflated titles, no decoration.
€607M
LeoVegas to MGM acquisition
Strategic contribution as CMO
+500%
LeoVegas Italy revenue, 12 months
€50M
Incremental revenue, under 12 months
As Group CMO
€1.35M
Optimized Group exit
Founder, full exit to Digitouch
Context
LeoVegas Group, €500M revenue iGaming group listed in Stockholm. Hired interim CMO Aug 2021. Confirmed in role Apr 2022.
Mandate
Restructure and rebuild a global marketing organisation across SEO, SEM, social, affiliate, programmatic and in-app. Owner of €120M annual budget and 100+ people.
Actions
- >Embedded data analysts inside the leadership team. Decisions in writing.
- >Cut spend in unprofitable channels, doubled down on what compounded.
- >Led two global sports betting partnerships (Inter, Manchester City F.C.).
- >Hired, developed and promoted 50+ key people across 10+ markets.
Results
- >€50M incremental revenue in under 12 months.
- >EBITA +18% on the same revenue base.
- >Marketing-to-revenue ratio cut from 40% to 30%. Most efficient ever.
- >Strategic contribution to the €607M acquisition by MGM Resorts International.
Context
Newly acquired Italian operation, struggling financials, fragmented product and low morale.
Mandate
Relaunch and grow the Italian business across financials, product, team and morale.
Actions
- >Built a 360-degree review and drove company-wide process improvement.
- >Reallocated marketing investment to highest-payback channels.
- >Rebuilt the team and operating cadence around accountable owners.
- >Oversaw full platform migration for operational consistency and scale.
- >Led advocacy against the proposed Italian advertising ban with targeted PR.
Results
- >Revenue €3M to €18M (+500%) in under a year.
- >P&L turned around with a sustainable, scalable cost base.
- >Active leadership voice in regulatory debate during a critical year.
Context
Struggling iGaming operator backed by a US investment fund. Aug 2024 to Dec 2025.
Mandate
Stabilise the business, rebuild leadership, execute platform migration, return to growth.
Actions
- >Rebuilt and restructured the entire leadership team.
- >Transformed inefficient operations into a KPI-driven performance machine.
- >Oversaw full migration to a new PAM platform with custom front-end.
- >Optimised acquisition and retention engines, strengthened CRM and VIP frameworks.
Results
- >Stabilised revenue base in competitive regulated markets.
- >Returned the company to growth and handed back a relaunched operation.
- >Investment fund received a stronger foundation for the next phase.
Context
Bootstrapped digital agency in Milan, 2012 to 2016.
Mandate
Build, scale and exit.
Actions
- >Built 20+ people team across SEO, SEM, digital PR and social.
- >Advised 300+ Italian companies. Closed OVS, ConTe.it, Allianz, Luiss, Mondadori.
- >Secured premium Google and Bing partnerships.
Results
- >€0 to €1.5M revenue with 100% YoY growth for 5 consecutive years.
- >80% client retention.
- >Successful sale to listed group Digitouch for €1.35M.
Context
Expedia Group, Rome. Promoted from Junior SEM Analyst Aug 2008.
Mandate
Lead PPC across 4 Scandinavian markets plus Netherlands. €5M annual budget on Google Paid Search.
Actions
- >Reallocated budget toward higher-yield campaigns and underserved segments.
- >Built market-by-market view of intent and conversion.
Results
- >Tripled regional revenue in under 2 years.
Are the numbers in these case studies verifiable?+
Yes. The €607M LeoVegas to MGM acquisition, the €1.35M Optimized Group exit to Digitouch and the LeoVegas Italy growth are public. The Group CMO and CEO turnaround figures are supported by CFO-signed board packs available under NDA.
Can I speak with references?+
Yes, on request. Former chairs, CEOs, CFOs and board members from LeoVegas, Forvana, Optimized Group and Digitouch are available for reference calls after the first working session.
Which industries have you delivered results in?+
iGaming and betting at scale, digital media and agency, travel and tourism, ecommerce, and adjacent regulated consumer verticals. Common thread: performance marketing, data and full P&L.
How replicable are these results in a different vertical?+
The operating model transfers: rapid diagnosis, KPI cadence, capital reallocation, leadership rebuild. The playbook adapts to unit economics. Every mandate is scoped against the specific P&L, not the industry.