Service // International expansion

Country launch. Market scale. Real revenue.

Most expansion plans fail on assumption, not ambition. I run market entries and multi-country scale with the same discipline used to grow €3M to €18M in 12 months and MGA markets from zero to €100M.

Niklas Lindahl, international expansion lead
Hire expansion leadership when
  • 01.You are entering a new regulated market and need someone who has done it.
  • 02.Country Managers exist but lack a shared operating playbook.
  • 03.Brand performs in the home market but stalls when replicated abroad.
  • 04.Investor demands a credible multi-market growth narrative.
  • 05.Compliance, brand and acquisition need to ship together, not in sequence.
What the engagement covers
  • 01.Country launch from setup to revenue. Compliance, brand, channels, team.
  • 02.Country Manager and General Manager coaching across regions.
  • 03.Multi-market budget allocation. Where the next euro pays back.
  • 04.Local team structure, hiring and onboarding playbook.
  • 05.Partnerships at scale: sports, content, affiliates and channel deals.
  • 06.Brand consistency across markets without killing local relevance.
Proof of pattern
  • >LeoVegas MGA territory. Grew to €100M revenue in under 12 months (+100% YoY).
  • >Identified Ireland and New Zealand as priority markets. Grew revenue up to 7x in a year.
  • >Led 5 Country Managers across 10+ EU and NA markets with up to €112.5M operating budget.
  • >Closed deals with HomeAway (VRBO) and lastminute.com while leading international development.
  • >Built the Italian operation of Just Search from scratch. Cash flow positive in 4 months.
Related work
Engage

Next step

Planning a country launch? Talk to me before you sign the lease.

On the network

Italy entry mandates typically reach me via interimceo.it, direttoregeneraleadinterim.it and hireinterimceo.it. Investments into expansion-stage companies run from Lindahl Capital.