Service // Fractional CMO
Marketing is a P&L. Treat it that way.
A fractional CMO with full P&L history brings discipline to your acquisition, retention and brand spend. Cut waste, lift EBITA, scale what actually compounds.
Hire a fractional CMO when
- 01.Marketing-to-revenue ratio is creeping up and no one can defend it.
- 02.Brand is fragmented across markets, agencies and channels.
- 03.Performance team is busy but not moving the needle on EBITA.
- 04.CAC, LTV and payback are debated more than they are measured.
- 05.Pre-sale due diligence requires a defensible growth story with numbers behind it.
What the engagement covers
- 01.End-to-end marketing P&L: SEO, SEM, social, affiliate, programmatic, CRM, brand.
- 02.Budget reallocation: zero-based, ROI-tested, quarter by quarter.
- 03.Team design: who, why, where. Hire, restructure, promote.
- 04.Country leadership: Country Managers and General Managers under one playbook.
- 05.Data-driven cadence: analysts embedded in leadership, decisions in writing.
- 06.Partnerships at scale: global sports, content and channel deals when they pay.
Proof of pattern
- >LeoVegas Group. Generated €50M incremental revenue under 12 months as CMO.
- >Cut marketing-to-revenue ratio from 40% to 30%, most efficient in company history.
- >Lifted EBITA by 18% on the same revenue base.
- >Led global sports betting partnerships with Inter and Manchester City F.C.
- >Hired, developed and promoted 50+ key marketing leaders across 10+ markets.
Related work
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On the network
Beyond fractional CMO work I run executive consulting via Action Is Now and build Tenperzent, an AI-native engine for senior hires, so marketing, analytics and talent strategy stay connected to the same P&L thinking.